MATERRA - RedCats Agency | Branding | Strategy

Celebrating New Beginnings, Embracing Innovation, and Building Dreams with MATERRA. Elevate Your Home Experience!

Services

Art Direction, Branding, Naming

Client

Kiev Sviat -> MATERRA

Year

2022

Website

Challenge

Operating under the name Kiev Sviat, the agency realized that its existing brand no longer captured the breadth of its services or its forward-looking approach to real estate.

As the market evolved and client expectations became more sophisticated, there was a clear need to rebrand in order to better communicate the agency’s expanded capabilities and commitment to its clients across Ukraine. Recognizing the need to connect with a broader demographic and redefine public perception, the agency embarked on a strategic brand overhaul.

Goal

The primary goal was to transition from Kiev Sviat to a new identity that would more accurately reflect the agency’s modern philosophy and client-centric values.

This included not only a new visual identity but also the creation of a new name—MATERRA. This name was developed during the rebranding process, derived from the idea of ‘Search, See, Love‘, emphasizing the agency’s role in helping clients find and love their perfect property.

The rebranding strategy involved comprehensive market research to understand the nuances of customer needs and preferences. This research informed the creation of a new brand message and design that highlighted MATERRA’s expertise, reliability, and dedication to service.

Result

The rebranding to MATERRA significantly elevated the agency's profile and strengthened its market position.

The new name and brand identity resonated strongly with the target audience, effectively communicating the agency’s commitment to integrity, professionalism, and client satisfaction.

This transformative rebranding led to enhanced client engagement and an increase in business opportunities. MATERRA now stands out as a modern and trustworthy leader in the Ukrainian real estate industry, fully equipped to meet the challenges of today’s market and exceed client expectations. The agency’s continued growth and success are a testament to the power of a well-considered brand identity that truly reflects its values and mission.